Let’s talk about one of the sneakiest reasons your marketing might not be working the way you hoped.
You're showing up online.
You're posting to Instagram or Facebook.
You’re offering lessons, group classes, or courses…
But it feels like no one’s actually listening. (Cue crickets)
You're posting to Instagram or Facebook.
You’re offering lessons, group classes, or courses…
But it feels like no one’s actually listening. (Cue crickets)
Here’s the truth that most music teachers aren’t told:
It’s not always about how often you're posting or which platform you’re on.
It might be that you’re not speaking clearly to the right person.
Why Knowing Your Ideal Student (or Parent!) Changes Everything
When you're not 100% sure who you're trying to reach, your marketing gets… well, kinda meh.
Your posts feel flat.
Your emails feel awkward.
And your audience? Confused.
Your posts feel flat.
Your emails feel awkward.
And your audience? Confused.
Here’s what that usually looks like:
- You're writing content that even you wouldn’t stop to read
- You’re getting inquiries from people who don’t really fit your vibe (or budget)
- You feel stuck every time you sit down to make content
- Your offers don’t sell like you hoped
- And you’re constantly second-guessing your messaging
Exhausting, right?
But when you do have clarity around your ideal student — or the parent who’s hiring you — everything shifts.
Your message lands.
Your offers click.
The right people start finding you (and saying YES).
Your message lands.
Your offers click.
The right people start finding you (and saying YES).
Not Sure Who Your Ideal Client Is? Here’s How That Might Show Up:
- You’re posting regularly… but engagement is low
- You’re getting questions that don’t match what you actually offer
- You struggle to explain what you do and who it's for
- You're getting inquiries from people who aren’t ready, aren’t a fit, or just want a discount
- You're tweaking your messaging over and over… and still feel like it's off
If that sounds familiar, take a deep breath. You’re not alone. And you’re not doing anything wrong.
You just need a bit of clarity. And I’ve got you. 💛
You just need a bit of clarity. And I’ve got you. 💛
How to Fix It (Without a 47-Page Worksheet 😅)
Let’s keep this simple and actually useful. Ask yourself these three questions:
1. Who do I love teaching — and why?
Think about your favorite students (or their parents).
What were they like?
What did they care about?
Why did working with them light you up?
What were they like?
What did they care about?
Why did working with them light you up?
2. What are they struggling with before they find me?
This is GOLD. Maybe they’re overwhelmed by online learning. Maybe their kid’s confidence is tanking. Maybe they want a better option than the after-school chaos.
Speak directly to that moment.
What do you teach/help them with -- specifically? (Don't just say "piano lessons.")
3. What outcome are they hoping for?
Don’t just list features (“8 lessons per month, 30 minutes each”).
Speak to the transformation:
More confidence
A love of music
An xyz philosophy of learning and its results
Better focus
A teacher who gets their child
Better focus
A teacher who gets their child
When You Know Who You’re Talking To, Everything Gets Easier:
✅ Your content flows
✅ Your offers resonate
✅ Your students (and their parents) feel connected before they even hit "inquire"
✅ And best of all—you feel confident sharing your work
✅ Your offers resonate
✅ Your students (and their parents) feel connected before they even hit "inquire"
✅ And best of all—you feel confident sharing your work
No more being everything to everyone.
You’ll start attracting students who are truly a great fit—and who are thrilled to pay for the transformation you provide.
Want Help Defining Your Ideal Student (Without Spinning Your Wheels)?
You don’t need another generic worksheet.
You need a plug-and-play guide that actually makes sense for music teachers building businesses on their terms.
That’s why I created the Ideal Student Blueprint
It’ll help you:
- Get crystal-clear on who your perfect-fit student (or parent) really is
- Understand what they’re looking for and how to speak their language
- Create messaging that clicks—so your website, posts, and emails actually work
- Build the foundation for marketing that feels focused, not frantic
Whether you’re going full-time freelance or just refining your current offers, this blueprint will help you dial in your message with confidence.
Because clarity isn’t just a nice-to-have.
It’s your first step to building a business that feels aligned, sustainable, and so much lighter.
Setting Up a Budget-Friendly Home Music Teaching Studio: Practical Tips and Tricks
Establishing a home music teaching studio can be an exciting and fulfilling venture. Fortunately, with the accessibility of affordable equipment and creative solutions, creating a music teaching space on a budget is very feasible. Whether you're teaching voice, theory, or an instrument, here are some valuable tips and tricks to help you set up your home teaching studio without breaking the bank.
1. Identify Your Primary Teaching Focus
Begin by clearly defining the scope of your music teaching studio. Are you primarily offering instrumental lessons, vocal coaching, or a combination of both? Does the space you are creating need to accommodate any other types of instruction? Are you teaching virtually or in-person or both? Small groups or 1-1? Identifying these factors will guide your equipment choices and help you allocate your budget effectively.
2. Optimize Your Teaching Space
Creating an inviting and conducive teaching environment doesn't necessarily require a dedicated room. Find a quiet and well-lit corner in your home where you can conduct lessons without distractions. Consider factors like seating arrangements, lighting, and the placement of instruments or teaching aids to enhance the overall learning experience. Consider that while sound proofing is not necessary, think about what else is happening around you and where that sound may carry.
3. Invest in Essential Teaching Tools
While high-end equipment can be enticing, focus on acquiring essential tools that align with your teaching goals. A reliable instrument, a comfortable seating arrangement, and music stands (these have held up for me for years) are fundamental. Look for affordable, yet durable options to equip your studio adequately. Consider used options too!
4. Leverage Online Teaching Platforms
Incorporate online teaching platforms and resources into your studio setup. Utilize video conferencing tools like Zoom, Skype, or Google Meet for virtual lessons. The CRM system I utilize is multi-functional and comes with free upgraded Zoom capabilities. These platforms are often free or have budget-friendly options, making them a cost-effective way to expand your reach and offer remote lessons.
5. Seek Affordable Instrument Rentals
For students who are just starting, consider recommending affordable instrument rental options. Many music stores offer rental services for various instruments, allowing students to explore their interests without a significant upfront investment. This approach is particularly beneficial for parents who may be hesitant to purchase expensive instruments for beginners.
6. Create DIY Teaching Aids
Enhance your teaching materials with creative do-it-yourself (DIY) solutions. Craft visual aids, flashcards, or simple teaching props (I have a bunch of my favorites listed here) to make lessons more engaging. There are numerous online templates and tutorials that can guide you in creating effective and budget-friendly teaching resources.
7. Collaborate with Other Educators
Connect with fellow music educators and explore collaborative opportunities. Sharing resources like choral scores, lesson plans, or organizing group workshops can help reduce individual costs. Collaborative efforts not only enhance the learning experience but also foster a sense of community among educators, a win-win!
8. Utilize Free Educational Platforms
Take advantage of free educational resources available online. Platforms like musictheory.net, IMSLP, and YouTube offer a wealth of educational content, including music theory lessons, sheet music, and instructional videos. Incorporating these resources into your teaching materials can supplement your lessons or classes in an engaging way without additional expenses.
9. Flexible Furniture Solutions
When it comes to studio furniture, opt for budget-friendly and versatile options. Folding chairs, portable music stands, and storage solutions that serve multiple purposes can help you maximize your budget and adapt your teaching space to different lesson formats. I have a colleague who even has a giant bean bag in his waiting area for students to enjoy while they wait their turn for their lesson. Feel free to have fun with it!
10. Embrace a Gradual Setup Approach
Building a home music teaching studio on a budget is a step-by-step process. Start with the essentials and gradually expand to fit your needs or your style as your student base grows. This approach allows you to invest wisely in response to the evolving needs of your teaching practice.
Creating a budget-friendly home music teaching studio is a fulfilling endeavor that can positively impact the learning experience for both you and your students. By identifying your teaching focus, optimizing your space, and leveraging affordable resources, you can establish a studio that fosters musical growth and creativity without exceeding your budget constraints.
There are a lot of myths about teaching music freelance that I've heard from my coaching clients and others that I am going to debunk in a new blog series, so here it goes. :)
Myths about Teaching Freelance Debunked, Part 1
#1 If I want to teach freelance, I have to teach private lessons.
Nope! I do teach a couple private lessons (currently I only have 4 private students), but that is not the bulk of what I do. Mostly, I teach choirs (3 different groups) and elementary music classes during the day!
#2 If I want to teach private lessons, I have to give up my evenings and weekends.
Also no! All of the lessons I've taught from my home as a self-employed individual have been during the day. Occasionally I'll offer makeup lessons on a Saturday or an evening, but all of my lessons (at one point I had 13 private lesson students) have been during the day. How do I find students to fit this need? Homeschoolers, retired folks, and online students in other time zones are the three easiest ways, in my experience.
#3 Self-employed people pay double taxes.
While I am no tax expert (so don't take my comments as advice, just my own experience!), I have never paid double in taxes because I am self-employed. There are SO MANY things we can deduct by being self-employed that my taxes are no worse than someone who is an employee, and I have free control of my schedule, work part-time with full-time pay, and don't have nearly the amount unnecessary paperwork or meetings as employed people do. To me, the perks are worth it!
If you'd like more budgeting 101 for self-employed music teacher tips, you can grab that here. I'm all about saving you time where I had to learn the long way through living it. :)
------------------------------
If this was helpful for you and you'd like to stay tuned for part 2, you can join my free group where we talk about this kind of thing all the time. I post the blogs, informative videos, and discount codes to my coaching & courses here.
There are SO MANY method books out there for teaching beginners how to play piano... and there are even video courses and such to learn from home without going to a teacher!
Here's my favorite piano method books for beginners and how I recommend best utilizing it.
1) There are multiple first places to start -- whether you are or have a 5 yo, 10 yo, teenager, or grandma wanting to learn for the first time, there's something for everyone! Most of the beginner books do not have cutesy pictures and diagrams, so they're great for older beginners who don't want to feel like a little kid as well as the young beginner to not have too much "eye clutter" on the page.
2) They have a GREAT transfer guide -- as a piano teacher, this is awesome for those students who've taken a bit of piano but are just starting with me; this helps me place them at a good spot in the method series so that there's a bit of review but not too hard or too easy... like goldilocks, just right!
3) There are so many amazing supplemental books and single pieces by a variety of composers in the community -- these are handy for so much: hooking a kid's interest at the appropriate playing level, honing in on a transfer student's ability before having them buy books, picking something fun for a recital, and more.
4) I really like the approach to introducing the grand staff, various theory concepts, and pacing -- the minimal explanations of various theory concepts that are written on the pages allow me to teach the concept how I want to, which varies sometimes student-to-student so that I can meet their learning style and level of understanding the best way possible. I've also found that my students are MUCH better readers with this method than any other I've used before.
5) They make everything listen-able and sample-able -- I can look at every page in the books if I want to online before purchasing (with parts greyed out, of course)! This is invaluable, as I can have a good look before buying a bunch of books that I don't know will be a good fit for a student. This again allows me to customize my teaching SO well to each individual student.
If you're a potential student, here's how I recommend best using the PP resources: get yourself a good live teacher (not just online video course). Find someone who is friendly and kind (doesn't make you feel silly for asking questions or making mistakes), who makes it fun and motivating for you/your child by seeking to connect the learning with your/their interests (including finding styles of songs you'd like to play), and who starts by reading the staff (not finger numbers or pictures or some other way, unless their is some learning disability present, there are exceptions to this rule of mine!). This will help you move forward better in the long run and play from any music you want to in the future!
If you're in the west Twin Cities metro area MN, I'd love to connect with you about taking lessons in-person, or I also offer limited virtual lessons via Zoom (currently I only offer daytime hours, but if your time zone is different, it may still work!). You can learn more here or message me and I'll get back to you!
