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5 Ways to Get More Students From Your YouTube & Video Content

5 Ways to Get More Students From Your YouTube & Video Content
Hey there fellow music teacher! Let me tell you something - when I first started posting teaching videos online, I had NO IDEA what I was doing. My first video got exactly 12 views (pretty sure 10 were from my mom), but fast forward to today, and my content has helped me build a thriving studio with a waiting list!

The truth? Social media isn't just about likes and follows - it's about genuine connections that turn viewers into actual students. So let's cut through the noise and focus on what ACTUALLY works!

1. Show Your Teaching Style, Not Just Your Playing

This was my game-changer! Instead of just posting perfect performances, I started sharing:
  • Quick technique fixes
  • Before/after student progress moments
  • "Watch me teach this tricky section" videos
Parents and potential students need to see HOW you teach, not just WHAT you can play. Remember: they're looking for a teacher, not a performer!

2. Create Clear Next Steps (Always!)

Ever posted something that got tons of views but zero inquiries? Been there! 🤦‍♀️

The missing piece? A clear call-to-action. Now I always end videos with something specific:
  • "DM me 'SCALES' for my free fingering chart"
  • "Comment 'LESSON' if you want help with this technique"
  • "Link to schedule a trial lesson in bio!"

3. Answer Questions Nobody's Asking (Yet)

Some of my highest-converting content answers questions potential students don't even know to ask:
  • "What age should kids start piano?"
  • "How often should you tune your violin?"
  • "Can adults really learn guitar from scratch?"
These questions establish you as THE expert while addressing the exact concerns that keep people from booking lessons!

4. Create Location-Specific Content

Game. Changer. When I started mentioning my city in video titles and descriptions, my local reach exploded. Try:
  • "5 Piano Tips for Beginners in [Your City]"
  • "Looking for Music Lessons in [Your Area]? Here's what to expect"
The local SEO boost puts you front and center when parents search for teachers nearby!

5. Share Student Success Stories (With Permission!)

Nothing sells your teaching like results! My most effective videos showcase student progress - the 8-year-old who mastered a difficult piece, or the adult beginner playing their first complete song.

Just make sure to get proper permission, especially for minors. The before-and-after format is pure GOLD for demonstrating your teaching effectiveness!

The Real Secret: Consistency > Perfection

You don't need fancy equipment or perfect videos. What you DO need is consistent posting that showcases your teaching personality and expertise.

Between lesson planning, actual teaching, and being a mom to a very energetic toddler, I know time is precious! I batch create content while my daughter naps - just 1-2 hours gives me enough content for the entire week.

What's one small step you could take this week to improve your music teaching content? Drop a comment below - I'd love to hear what you're working on! ✨


This is my health story

 

I have always been sensitive. That's a word that has described me, my body in particular, my whole life. I have skin sensitivities to fabrics, bruise easily, I get cold easily, I tend to be on "alert" all of the time (no coffee needed here!), I'm a musician and very creative, and I don't even THINK about using any conventional personal care or other products that are scented... they bother my skin, and they bother my respiratory system too. I've never been able to use any scented products because of the discomfort and increased sensitivity they cause. I can't be around people who wear perfume or scented deodorant, because I can't breathe well and my head has discomfort. I can't go into a public bathroom that has been just cleaned because of the toxic chemicals they used to clean it. I can't enjoy candles or most lotions or makeup like most women I know because I'm sensitive to it.

During my first semester of college, I started to develop debilitating discomfort in my jaw, which I was later told is TMJD or temporomandibular joint dysfunction, not just the kind of little twinge when you bite down on something too hard, but long-lasting aching, along with clicking and cracking. It was exacerbated by singing, gum-chewing, caffeine, and other things, and I was easily able to cut out all of the things listed on my doctor's list except for one -- singing. I was a vocal music education major, and singing was my livelihood (or at least soon-to-be), so I couldn't just not practice! I struggled so hard for 2.5 years through long choir rehearsals, voice lessons, practice sessions, and more. By the end of the day, it would be so bad that I'd almost be in tears. My roommates and boyfriend (and his roommates!), bless their servant hearts, would bring me freezing cold ice packs to numb my face enough so that I could fall asleep at least, though I would wake up in the night unable to fall back asleep due to other sleep issues I also was dealing with.

It seemed like a vicious cycle that I needed to stop. Maybe I needed to change majors and give up my dream of making music, of teaching others to make music too. Maybe I needed to pick something that didn't require so much singing and talking. Even smiling a lot bothered me, so maybe I needed to pick a major or job with less human interaction. But THAT idea broke my heart. I didn't enjoy any of the things I could think of! My boyfriend at the time (now husband!) and I had many conversations about what I should do... singing was part of the fabric of my BEING. I am MADE to sing. If you know me, you know that hardly an hour went by without me humming or singing some little tune. But my jaw bothered me so much most of the time that I needed to change SOMETHING. But what?

And that's when change came...

I found some natural and pretty simple solutions -- though simple doesn't always mean easy! It required a LOT of discipline and self-control on my part.

I'm blessed now to have so many versatile tools in my tool box for any emotion, body system, or issue I may be experiencing. So, where am I now? Healthier than I’ve EVER been. I have NO jaw issues anymore when I keep up my self-created protocol. I sleep through the night. I feel so much better now that I'm sleeping more and deeper. I've spent 4 years now working through the emotional issues I faced in early career, and I am so happy that I can now FEEL emotions without feeling completely run-over and frozen by emotions. I’m also happy to say that I have only had little illnesses since finding solutions, not the constant strep throat and other illnesses I was getting at least once per month before! And, that’s saying a lot as I was constantly around germs while working full time with 500+ elementary students. But once I started supporting my immune system, I stopped getting sick every couple of weeks. I can clean with the most amazing smelling cleaner without coughing. I can wear my own homemade "perfume" and get compliments, and not only does it smell good, it supports my body systems. I can use amazing smelling shampoo now! I can have twice as much energy for the day without drinking any coffee or sugary drink. When I started having these successes, I was at first in disbelief, and now in awe at all that God's created, I believe, and given us for our good. Now these are my first line of defense, my go-tos, the first thing I do when something is off, which is not very often anymore (usually just when the weather changes, ah MN life).


I look forward to living a beautiful life of freedom and feeling empowered every single day, enjoying the life I was meant to live. That life includes sharing my story of overcoming and helping you also find better, safer solutions to overcome your daily struggles.

Are you ready to live empowered to be your own best advocate? Let's chat.

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