Marketing During “Off” Seasons (Like Summer or Holidays)

Marketing During “Off” Seasons (Like Summer or Holidays)
Let’s talk about the weird, quiet stretches on the freelance music teacher calendar.

You know the ones:
  • Summer break
  • The holidays
  • That awkward post-recital slump
  • Mid-January when everyone’s still in pajamas
These seasons can feel like a full stop.

Students travel, families go into hibernation mode, and suddenly your inbox is quieter than you’d like.

So the question is…
Should you stop marketing during these “off” times?
Nope. But you should market differently.

First: Off-seasons aren’t failures—they’re rhythms.

Freelance businesses have seasons, not just schedules.

You’re not doing anything wrong if things slow down in July or January.

But here’s the secret:
How you show up during the quiet seasons sets you up for the busy ones.

Think of it like gardening.

Summer might feel like dry soil… but what you plant now?

That’s what blooms in September.

So what kind of marketing does work in off-seasons?

Here’s what I recommend:
1. Focus on nurturing, not selling.
This is the time to show up with value—tips, encouragement, behind-the-scenes moments. Stay top-of-mind without shouting “Buy from me!”

2. Reconnect with your list.
Summer is a great time to warm up your email audience, run a simple re-engagement sequence, or share a few “what I’m working on” updates.

3. Talk to future students.
Plant seeds for fall enrollment or back-to-school offers. Preview what’s coming, share early-bird bonuses, and invite people to get on your waitlist.

4. Evaluate and prep.
This is prime time to refresh/redo your website, update your welcome sequence, or build out new evergreen offers. Do the foundational work now so it’s ready when inquiries pick back up.


Want some fresh eyes on your marketing strategy?

I offer 1:1 coaching and custom resources to help you market smarter, not harder—so you're not stuck reinventing the wheel every season.

Shoot me a message or hop into the Freelance Music Teacher Community on Facebook if you want support!

And remember:

A quiet season isn’t a dead end.
It’s a window of opportunity.

Can You Actually Build a Music Teaching Business Without Social Media?

Can You Actually Build a Music Teaching Business Without Social Media?
Short answer?
Yes.

Long answer?
Absolutely—but you’ve gotta get strategic.

Let’s be real:

If you’ve ever considered deleting your Instagram account mid-scroll or felt a tiny bit resentful of having to dance, post, or film your life just to get students... you are not alone.

Social media has become the default marketing advice for freelancers, but for a lot of music teachers, it’s actually causing more stress than success.

And here’s the real kicker:
You don’t need to be everywhere online to build a thriving business.
You just need to be in the right places—doing the things that actually move the needle.

Why this myth is so loud in our industry

Most of us were never taught how to build a business.

We were trained to teach.

So when it’s time to “put ourselves out there,” we do what everyone else seems to be doing…
Social media
Hoping someone notices
Spinning our wheels trying to stay “visible”

But visibility without strategy?

It’s just noise.

You’re a teacher, not a TikTok creator. And your dream business shouldn’t depend on an algorithm.

So what does work if I’m not using social media?

Ohhh man, let me show you what I wish someone told me sooner:

✔️ Email marketing (yep!)

It’s the #1 way I connect with potential students, share offers, and serve my audience.

You don’t need a giant list—just the right people and a clear message.

✔️ Local SEO (Google-friendly content)

You’d be amazed how many parents search “voice teacher near me” or “piano lessons for adults in [city].” Are you showing up when they do?
Hint: A simple, clear sales-driven website and a Google Business profile go a long way.

✔️ Local connections + word of mouth

This old-school method? Still undefeated.
Coffee shop flyers, community boards, PTA connections, partnerships with local schools or homeschool co-ops… golden.

✔️ Free value-packed content

Blog posts, PDFs, video trainings—things that position you as the go-to guide.
Not to go “viral,” but to build trust.

And when those resources are paired with a smart CTA to join your email list? Boom. You’ve got a system.

You don’t need more followers—you need more focus.

More clarity.

More connection.

More courage to build your version of a sustainable business.

If social media lights you up? Awesome—use it with intention.

But if it makes you feel behind, anxious, or just plain burnt out?

Let’s release it. No need to run the rat race!

Your business can grow without being online 24/7.

You just need a marketing plan that fits your life, your family, and your energy.

And guess what?
I help music teachers build exactly that kind of business.
Strategic. Sustainable. Soulful.

Ready to find your local edge?

If your dream students are in your city but you’re not sure how to reach them, grab this freebie:
Local Market Analysis Report for Music Teachers

It’ll show you how to spot opportunity gaps, position your business in your community, and grow without posting on every platform.
You're not building just a studio.

You're building a business.

And you get to do it in a way that actually works for your life.

Let’s go!

Why Social Media Followers Aren’t Leads (And What To Do Instead)

Why Social Media Followers Aren’t Leads (And What To Do Instead)
Let me guess.

You’ve been showing up on Instagram. You’re posting about your lessons. You’re even trying those little trending audios where you point at text boxes and lip sync (major kudos if you actually enjoy those 😅).

But despite all the doing... your schedule still has more holes than a practice room on a Friday night.

And the little voice in your head is starting to whisper things like:
“Maybe I’m just not cut out for this…”
“What am I missing?”
“Why is this working for other teachers but not me?”
Friend, it’s not you. It’s the strategy.

The truth they don’t tell you about going freelance

Most classroom music teachers who dream of going freelance have a moment where it all feels possible—freedom, flexibility, and more time with your family.

And then?
Reality hits.

Bills. Doubts. The pressure to “build a brand.”

The fear of giving up a steady paycheck for something that might not work.

So what do we do? We dip a toe in.

We start posting online.

We try to “build an audience.”

We hope the students will come.

But here’s the thing...

❌ Followers are not the same as leads.

You can have 2,000 followers and still no income.

You can have a viral post and still no paid bookings.

Because visibility ≠ viability.

Social media is great for attention & visibility.

But email marketing is where real connection—and real business—happens.

Wait… do I really need email marketing?

If you’re serious about building more than just a lesson studio—
If you’re dreaming of digital offers, group programs, local partnerships, creative freedom and real income—then yes.

Because email isn’t just for big brands or “techy people.”

It’s your direct line to the people who care about what you offer—and are ready to go deeper.

Here’s why it works:
  • It’s personal. You’re showing up in their inbox, not buried in a feed.
  • It’s intentional. You can guide people through a journey—not just hope they happen to see your next post.
  • It converts. Like, way more than social. (Some stats say 6x higher. I believe it.)

So… what should I send?

Don’t overthink it. Start with value.

  • A weekly tip or encouragement
  • A behind-the-scenes story from your teaching or biz-building life
  • Student wins or testimonials
  • Updates on offers, workshops, new resources
  • Sneak peeks & early release offers
  • Free content with a clear CTA (even if that CTA is “come hang out with me!”)
Pro Tip: You don’t need to email daily. Just show up consistently—like a real person, not a brand billboard.

But what if I’m still not getting bites?

Then it’s time to zoom out.

If your emails, posts, or offers aren’t landing, it’s probably not a content problem—it’s a clarity problem.
Who exactly are you trying to help?
What do they actually need?
How do you solve that problem better than anyone else?
When you get super clear on your ideal student (aka dream client), your whole message shifts.

Suddenly, people start saying things like: “It’s like you’re inside my head.”

And that? That's the beginning of real traction.

💡 Inside this blog, I share how I help teachers build that clarity through a custom Ideal Student Blueprint—and what that process can unlock for your business.

Final thoughts from someone who's been there...

You’re not “just” teaching lessons.

You’re building a business.

A business that creates time, income, and freedom.
A business that reflects who you are and how you love to serve.
A business that doesn’t rely on algorithms or burnout to grow.

So stop waiting to “feel ready.”

You’re already equipped!
Now let’s build it—on purpose.

Can I teach music without a degree?

Can I teach music without a degree?
Can I teach music without a degree?

This is a great question! The very short answer is YES.

The long answer requires asking some more questions, such as...

  • Are you referring to having no music degree or to having any undergraduate degree?
  • What setting are you wanting to teach in?
  • What kind of music are you wanting to teach?
  • What time of day are you wanting to teach?
  • What type of students are you wanting to teach?
  • What background knowledge to do already have as credentials?
These are some of the first questions you'd need to answer in order to answer the initial question. For example, I teach a few homeschool choirs (which are bursting at the seams, I almost need to start another one to keep up with the demand!). I have a music education degree, but would not need to have a degree in order to conduct these choirs. I do have some experience and great classroom management techniques as well in order to be successful at managing large groups of elementary through high school age singers in a choral context. So depending on your background knowledge and experience, that may be more important than the degree itself in being able to do the work successfully.

What time of day and type of students are you wanting to teach? If you want to teach private lessons and do that full-time, you will likely need to have evening and weekend availability, something that I myself did not want for my family and work rhythms. I only teach a handful of private lessons for this reason, and currently most of my private students are homeschooled so that they are available during the daytime hours for their lessons.

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Hopefully considering a few of these factors helps in answering the question, "Can I teach music without a degree?" for you. If this was valuable and you'd like more guidance in considering these options as you want to start a music business, I offer coaching for those wanting to begin in either a part-time or full-time capacity (my own business is part-time hours but the income is full-time level due to how I've structured it). And we have a support group with resources for those interested which you can find here too!